They also want products and beauty routines that are practical and easy to use, but also customised solutions to express their true selves. Today, consumers are looking for efficacious skin care formulations that will bring wellness and that are good for health and the environment. This increased knowledge has led to the emergence of new trends and a demand for inclusivity, transparency and specialised solutions. ![]() ![]() ![]() As consumers become more educated and search for new products and routines, the skin care market is constantly evolving.
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